Design Philosophy

No, this isn't a public relations, one or two- paragraph, "mission statement".   This is, what we do, why we do it and how we do it, in plain language.  Basically, we know that if you're educated with regard to our design philosophy, you can compare it to what you find elsewhere.  And when you do, there's a very good chance, you'll choose us.  So, we'll be covering it in this section.



I went to a presentation once by a national truckmount manufacturer, in which the representative did an impressive job of trying to show how simple their systems were.  He did an intro talk, then went into a visual presentation using an overhead projector and transparent sheets with schematic diagrams printed on them in various colors..(This was back in the 1990's, when overhead projectors were commonly being used.)  After explaining each "level", he'd add another transparency on top of the ones he'd already explained.  It took a while to explain each level and by the end of each explanation, most people were left scratching their heads.  But the levels kept coming.  There were 5 or 6 of them, as I recall.  And after he was done, he stood there, asking proudly (although, I suspect, rhetorically...), "Now, isn't that simple?".

Uhhh.  No.  No, it's not simple.  Not when you need an engineering degree to understand it.  Not when someone can stand in front of you for 45 minutes explaining it, and you're still left there, scratching your head.

Back when I decided to design truckmount systems, I knew that "simple" had to be a corner stone of my approach.  Why?  Because simple means, "less to go wrong".  And "less to go wrong" translates into, "more reliable".

As a designer, my idea of "simple", may be way over the head of most of the people who ultimately own our systems.  But if that's the case, then, in my opinion, I've done something wrong.  Because my idea of simplicity should be in line with yours, if you own one of our systems.

What does "simple" mean to me?  Well, the answer is, simple.  The word, "simple" means that you should be able to fully understand the system in a matter of just a few minutes.  It should not require days of study.  And for me to accomplish that goal, designing a system with fewer moving parts, less electronics, no "spaghetti plumbing" and no need to remove one thing to get to another for common maintenance tasks, goes a long way to accomplishing that goal.


Stay tuned.  More to come...